Marshmallow Fluff

Series of Three Marshmallow Fluff Print Ads

Durkee-Mower wanted to let Moms and bakers know that Marshmallow Fluff was more than a sandwich ingredient.
Fluff is also used in many holiday baking recipes which are published in their Yummy Book. The solution was a series
of ads with heartwarming, kid-centric imagery that drove Moms to an online version of the Yummy Book. The ads ran
in Good Housekeeping, Ladies Home Journal, and Family Circle.

• Concept
• Art Direction
• Design
• Photoshoot